San Saru Soul
The story behind San Saru, told by Carolina Álvarez Vico, our founder.
San Saru is my life’s project. Ten years ago, I decided to start my own business. Borja and I were returning from one of our trips. In India, we discovered a world full of contrasts, a land filled with both life and death — two Indias in one. I fell in love with its essence, its beauty, its richness and its forms: a place full of light and colour.
It filled me with inspiration, and I came home feeling connected, full of energy and ready to take on the world. It was the journey that changed my life. So yes, travelling is what brought me here. When I returned, I decided to create a jewellery brand and drew the three-monkey logo. San Saru is a Japanese expression that literally means “three monkeys”: the three wise monkeys — see no evil, speak no evil and hear no evil.
A figure that has been present throughout all our travels and is deeply connected to my values: projecting and manifesting the good — speaking it, seeing it and hearing it — so that, with a great deal of effort, everything gradually comes to life. I have loved silver jewellery for as long as I can remember, and I have a piece of jewellery as a keepsake from every trip I have taken. That is no coincidence. I am also a lover of life, animals and nature — and of taking a deep breath.
I am a free spirit, and I am happy wherever I can express who I am, share my values and communicate the way I see life: dreaming big and working to make those dreams come true, doing it with love, more love and a touch of passion. I simply want to inspire. Everything I am is San Saru. And my mission at San Saru is to share everything I am with all of you.
— Carolina Álvarez Vico
Founder of San Saru